What is Trac?

technology, engineering and psychology

come together to turn shopping cart pain into a pleasurable shopper experience.

The Trac Hub

Your retail parking lot is outfitted with gorgeous TRAC Hubs, where all of the magic happens and to which your shoppers are drawn. 

The Train

The Hub consists of customizable shopping cart Trains, individually outfitted as one, two, or three multi-directional lines of carts hooked into the system. Instead of weaving through aisles of parked cars, your Hub is right there. 

Patented Technology

An engineered patented shopping cart retraction system manages supermarket, mall and department store parking-lot shopping carts. Carts lock into the track and may only be released from and returned to the hub with our smart TRAC technology. 

The Kiosk

The Kiosk serves as the gateway to release a cart from The Train or return it to The Hub. To release a cart, The Kiosk prompts a shopper to key in one of four unique shopper identifiers:

  1. The Retailers App (white label to your brand)
  2. Fob
  3. Pin Code
  4. Guest Shopper Phone Number

To return, the customer inserts their cart back into The Train and is notified that cart was returned successfully (no interaction with The Kiosk needed).

Kiosk software Designed and Powered by Freetail™ Technologies Ltd.

Trains (with up to 40 carts) can be placed in any configuration and amount. Only electricity access required.

smart technology

and app

Get a better understanding of how your customers interact with your store and how long they spend there.

Learn habits and be more prepared to serve your customers.

the App

Customer engages TRAC with app, fob, pin code, or inputs guest phone number to release cart. Each cart is equipped with a subtle sensor. Shopper receives TRAC reminder to return cart upon checkout. Shopper is inspired and incentivized to return cart to hub.

Notification

Customer receives trac reminder to return cart.

Return

Customer is inspired and incentivized to return cart to hub.

Loyalty

Because TRAC is another means of positive customer engagement, an ancillary advantage is the ability to build loyalty via exclusive offers, specials, and rewards programs.

the dashboard

Get a better understanding of how your customers interact with your store and how long they spend there. Learn habits and be more prepared to serve your customers.

Engagement

A tool for retailers to further TRAC and connect with their consumers.

Analytics

A tool for retailers to further TRAC shopping trends. See how long customers spend in your stores, what times are the busiest, and analyze shopping cart data.

Usage

  • Pie chart shows number of carts currently in use and how many are available.
  • Displays list of shoppers and when carts are returned to hub.
  • Shoppers will be notified when cart is not returned after custom allotted time.
  • Cart usage statistics, length of time used, and more

Personalized

  • Manage employees, user accounts and access rights
  • Configure the store settings such as opening hours, carts usage policy and more.

Dashboard Designed and Powered by Freetail™ Technologies Ltd.

“We love using TRAC to learn more about our customers and serve them better.”

Lewis Hangartner

“I haven’t thought about my carts since we signed up with trac. It’s a solved problem.”

John Robinson

Join our Pilot Program

Contact us to be a launch partner. We look forward to hearing from you!

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